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How Front Eats Boosted Thai Heaven's Revenue and Online Presence

February 27, 2024
Front restaurant technology client success, Thai Heaven Authentic Thai Restaurant text logo brown and yellow.

Front location line icon purple

LOCATIONS

Atlanta, GA


Front restaurant technology icon logo purple circle with fork and spoon diagonal silhouettes

PRODUCTS USED

Front Eats restaurant online ordering system text logo in purple and orange-red
Front Tab restaurant back office system text logo in purple and dark blue

CUSTOMER STORY

The Power of Online Ordering in Boosting This Thai Restaurant's Profits     

Front Eats restaurant online ordering system customer success Thai Heaven interior photo of dining area

DISCLAIMER: This content is for informational purposes only and is not intended to be used as legal, accounting, tax, HR or other professional advice. You are responsible for you and your businesses' legal and regulatory compliance. Contact your attorney, accountant, or any other relevant professional for specific advice related to your own needs and circumstances.

Thai Heaven's journey with online ordering took a transformative turn with the introduction of Front Eats. Prior to embracing this new innovative platform, Thai Heaven had been hesitant to dive into the realm of online ordering, preferring traditional methods. However, recognizing the potential for revenue growth, Thai Heaven made the bold decision to integrate Front Eats into their operations.

Front Eats restaurant online ordering customer success Thai Heaven spicy chicken with bean sprouts and spices on white plate

What sets Front Eats apart from other third-party online ordering systems is its seamless integration with the kitchen workflow. Unlike conventional platforms that necessitate complex POS system switches or expensive third-party integration services, Front Eats simplifies the process by directly printing orders to the kitchen. This not only streamlines operations but also eliminates the burden of hefty monthly fees, offering Thai Heaven a cost-effective solution with minimal upfront investment.


The transition to Front Eats was swift and hassle-free for Thai Heaven, requiring nothing more than a tablet to get started. Within a remarkably short span of three months, the impact was palpable. Order volumes surged, and online traffic to Thai Heaven's ordering page saw a notable uptick. While not all visitors converted into customers, the increased visibility garnered through Front Eats bolstered Thai Heaven's standing within the local community, reflected in enhanced rankings on Google and Google My Business.

Front Eats restaurant online ordering platform customer success Thai Heaven increased monthly revenue chart graph

Beyond the realm of increased revenue and visibility, Front Eats presented Thai Heaven with a valuable tool for customer retention: the built-in loyalty program. Remarkably, every customer who opted for online ordering through Front Eats also signed up for the loyalty program—an impressive testament to its appeal. The simplicity of the point-based system, coupled with its customization options, proved to be irresistible incentives for customers to return, effectively cultivating a loyal customer base for Thai Heaven.


In essence, Front Eats not only facilitated Thai Heaven's foray into online ordering but also served as a catalyst for growth and customer loyalty. By embracing innovation and adapting to evolving consumer preferences, Thai Heaven not only expanded its customer base but also fortified its position as a beloved culinary destination in the community.

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