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Popular Dessert Chain Sweethoney Dessert Tackles Long Wait Times with Front Waitlist

March 11, 2024
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LOCATIONS

Colma, CA


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PRODUCTS USED

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CUSTOMER STORY

How this Popular Hong Kong Dessert Chain Utilizes Front Waitlist to Increase Purchase Frequency while Managing Waiting Customers

Front restaurant technology client success, Sweethoney Dessert store interior, tables & chairs and store branding on walls

DISCLAIMER: This content is for informational purposes only and is not intended to be used as legal, accounting, tax, HR or other professional advice. You are responsible for you and your businesses' legal and regulatory compliance. Contact your attorney, accountant, or any other relevant professional for specific advice related to your own needs and circumstances.

Sweethoney Dessert is a popular Hong Kong dessert shop franchise with locations all throughout the US and world. The Colma, CA location of Sweethoney Dessert began using Front Waitlist late last October (in 2023) to better serve their customers.


Dessert shops like Sweethoney Dessert are often smaller in size with smaller tables and seating options. This means that during peak hours, customers can be waiting for seating for a lot longer than it takes for their orders to come out of the kitchen. With so many diners and no seating, customers are left unsatisfied and may view their experience with Sweethoney Dessert unfavorably.

Front restaurant technology client success, Sweethoney Dessert store exterior, logo signage at the top over gray building
Front restaurant technology customer success Sweethoney Dessert Hong Kong dessert in a bowl on bamboo mat & a wooden spoon

With Front Waitlist, diners can see exactly how many parties are in front of them in line, sign up for the waitlist and leave the premises until it is time to go back to Sweethoney Dessert when their table is ready. Front Waitlist also separates table wait times by party size, thus parties of different sizes will have a better idea of when they can be seated next. The issue with many other waitlist systems is that hosts can only give general approximate wait times instead of more defined wait times for each waiting table. With Front Waitlist, the customer facing interface shows how many tables are in line for each separate party as well as which table number is next in line.


Thus, waiting customers will not feel as if their time is wasted. In addition, Sweethoney Dessert will have less congestion as a result, creating a better dining experience overall.

Front Waitlist restaurant waitlist and reservation platform customer success Sweethoney Dessert increased order volume graph
Front Waitlist restaurant waitlist and reservation platform customer success Sweethoney Dessert increased guest texts graphs

Over the course of nearly 5 months since implementing Front Waitlist, Sweethoney Dessert was not only able to see a high volume of customers entering the waitlist, but also a large number of repeat customers, averaging out to a purchase frequency of 1.19 over 5 months and a all time high of 1.38 in October of 2023. In addition, Sweethoney Dessert had consistently increased in diners using Front Waitlist since its implementation meaning that not just staff but customers are welcoming this new technology into this popular dessert franchise.

Front Waitlist restaurant waitlist and reservation platform customer success Sweethoney dessert increased purchase graph

Many may think that waitlist systems would work best for larger full service restaurants, Sweethoney Dessert is a great example of a smaller specialty dessert shop utilizing a waitlist system successfully. By improving upon their waitlist and table seating systems via Front, Sweethoney can convert more customers into becoming loyal, repeat customers.

港式甜品图
November 27, 2024
使用5个月,顾客复购频率达到 1.38 次/月, 客人投诉下降了近96%,满意度大幅度提升。
Front Waitlist Front Reserve restaurant waitlist and reservation software customer success Bluefin hibachi chef frying rice
November 6, 2024
With Front Waitlist and Front Reserve, Bluefin has realized 93% customer usage rate, 94% guest satisfaction improvement, and 16.5% order volume increase over 5 months.
October 30, 2024
使用5个月,顾客总数增长了272%,总订单量增加了273%。
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